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{MINI + Sing For Hope}

Driving Hope

How do you help raise awareness for our unbelievably underfunded arts education programs, while also raising awareness for the MINI Countryman's unbelievable trunk space? MINI partnered with the nonprofit Sing For Hope, and decided 30 days of events, hundreds of musicians, and a very cool concept vehicle was a start.


We did some pretty cool stuff.

Like build a MINIPiano.

Or pay homage to New York's musical legacy.

Or put on a big ol' concert in Grand Army Plaza.

We even helped put on a great block party.

 

Basically, we had a lot of fun.

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CD: Nick Sonderup
CD: Jim Robbins
AD: Lily Fu
Production Partners: Helo / Now This / Bleacher Report