{Daytona 500}

Daytona Day

The Daytona 500 is the first race of the NASCAR season. But it's more than just a race; it's almost a holiday. Or, as this spot that premiered during the Super Bowl argues, it should be.

Why yes, yes we did win a Sports Emmy.

“You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time”. - Abraham Lincoln, President of the United States

“Fox Sports’ Daytona Day advertising campaign is truly a microcosm of everything that is wrong with modern day NASCAR.” - @DavidLand, Creator of "Why Daytona Day is Trash"

ECD: Dave Arnold
AD: Lily Fu
Director: Joseph Kahn